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Eating in real situations
Explore meals, evenings, workdays and social occasions. Find practical ways to eat in line with your weight loss goals.
Swedish experience. Scandinavian values.
Scandinavian
Scandinavian
weight loss coaching.
Streamlined. Clear. High quality.
After 25 years of coaching in Sweden, I bring a clear, personal approach to your weight loss goals. Together, we find the eating and activity habits that fit your life.
Personal online coaching for the USA & Dubai
25 years of coaching in Sweden
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Now coaching internationally
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Personal support
The Scandinavian approach
Thoughtful coaching. Clear next steps.
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StreamlinedA focused plan with a few practical steps that fit your life.
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ClearKnow what to do, why it matters and how we will follow up.
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High qualityPersonal attention, careful listening and a plan we adjust together.
Start with your everyday life
Weight loss has to work on your busiest days, too.
A busy workday, an evening at home, a celebration or a stressful week can make it difficult to eat the way you intended. We look at those situations together, without judgment.
Instead of handing you a standard plan, I help you identify what gets in the way of your weight loss goals and choose changes that suit your preferences, responsibilities and circumstances.
Free weight loss test
What gets in the way of your weight loss goals?
Answer 15 questions about eating situations, motivation, emotions and obstacles, five per page. Patric reviews your answers and emails you personal feedback about where to start. Your results are not displayed on screen.
Take the free weight loss test
Scandinavian weight loss coaching
A clear approach. Built around you.
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Your obstacles and motivation
Understand what makes change difficult, what matters to you and which small steps are realistic right now.
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Personal follow-up
Review what you tried, what helped and what got in the way. When something does not work, we look for another approach.
How we work
Scandinavian simplicity. Personal support.
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Understand your starting point
We discuss your weight loss goals, eating situations, previous experiences and the demands of your daily life.
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Choose where to begin
Together, we select a small number of changes around eating and activity that fit your circumstances.
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Make the plan practical
We decide what you will do, when you will do it and how to handle the situations that usually get in the way.
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Review and adapt
We follow your weight trend and your experience of the plan. If an approach does not suit you, we adjust it together.
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Build for the longer term
We work on ways to continue your eating and activity routines through travel, busy periods and setbacks.
The starting point is your life. Together, we find a way forward that fits.
From Sweden, with experience
Patric Friberg
Senior Health Consultant and personal weight loss coach.
After 25 years of successful coaching in Sweden, I now work internationally, supporting clients online in the United States and Dubai. My background spans health, nutrition, exercise and behavior change, with a focus on understanding the person behind the goal.
I bring Scandinavian values to my coaching: a streamlined approach, clear communication and high quality. That means a focused plan, a clear explanation of each step and thoughtful follow-up. I listen, adapt and work with you to find an approach to weight loss that fits your life.
StreamlinedClearHigh quality
Client experiences
Listening. Adapting. Working together.
Experiences from my coaching work in Sweden, translated from Swedish.
“I am very grateful to have had the opportunity to take part in the program. What I appreciated most were our conversations. You did not lecture me; you listened and created a good dialogue. You were also very good at helping me find strategies that worked for me. When something did not work, you did not ask me to try the same thing over and over again, but helped me find other ways. Your ability to listen was essential for me!”
“Thank you so much for the personal strategies and your unwavering support throughout our journey. The systems we built together have been crucial, not only in improving my health and well-being, but also in fitting seamlessly into my daily routine. They have made it so much easier to stay focused, motivated and on track.”
“Patric has extensive knowledge of the body, health, nutrition and exercise. But for me, his greatest contribution as a health consultant has been his personal approach and the way he listened to me, taking my circumstances, life situation and goals into account. Together, we defined goals and the ways to actually achieve them!”
“Patric is incredibly good at explaining the purpose of his methods and what they are intended to lead to. I developed better habits both in and outside the gym, and they will help me for a long time to come.”
Frequently asked questions
Before you book
Who is this coaching for?
Adults who want personal support with weight loss and are ready to work on the eating and activity habits that fit their everyday life. We use the free call to discuss whether the approach is right for you.
How does the coaching work?
Coaching takes place online, in English. Whether you are in the United States or Dubai, we agree on a meeting time and confirm the time zone before your call.
Do I need to change a lot at once?
No. We choose a few practical steps linked to your weight loss goals, then review and adjust them together.
Is this therapy or medical treatment?
No. Weight loss coaching does not replace medical or psychological care. We can discuss the scope of coaching during your introductory call.
Experience the approach
15 minutes of free coaching
Try 15 minutes of free weight loss coaching. Talk through your situation, get a few practical ideas and experience my Scandinavian approach for yourself.
You can leave it at these 15 minutes and take the ideas away to try on your own. There is no obligation to continue.
If you want ongoing support and are ready to work on change, we can discuss a weight loss coaching package. We agree on the approach and cost before you decide.